GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo - Salon Quality for Over-Processed Hair

The GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is designed to infuse each strand of hair with a blend of vitamins, nutrients, and proteins to enhance strength and vitality. This daily use shampoo is ideal for those with normal to dry hair types. GIOVANNI holds the title of being the top-selling Hair Care line in the United States Natural Products Industry, starting as the first full-range, salon-inspired hair-care brand found in natural product stores. However, before the brand existed, there was a trailblazer named Arthur Guidotti. With a passion for hair, Arthur began his career as a hairstylist in Hollywood and Beverly Hills, eventually opening his own salon called On Sunset in the 1960s. The salon attracted a variety of Hollywood celebrities, such as Lucille Ball, on the iconic Sunset Strip.

Since 1979, GIOVANNI has upheld the Rule of Balance, committed to creating products that are pure, natural, and high-performing. Each formulation is designed with top-quality ingredients, presented in beautiful packaging, and promoted with stunning visuals and graphics. The Moisturizing Cleanser aspect of the GIOVANNI shampoo delivers a hydrating blend that enhances strength and vitality in every strand of hair, suited for daily use in normal to dry hair types. Safe for colored hair, the shampoo is designed to protect hair that is overworked, over-processed, or color-treated while preserving color and shine and maintaining proper pH balance.

The shampoo also features Aloe Vera, Rosemary, and other Botanical Extracts to add moisture and manageability to hair, making it gentle enough for everyday use. GIOVANNI products are vegan-friendly and cruelty-free, with organic ingredients and Leaping Bunny Certified status, ensuring that they are never tested on animals. The brand's commitment to bridging the gap between natural and salon-quality hair care since 1979 shines through its dedication to using premium ingredients and prioritizing performance.

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